WPenner's Blog

As I launch my micro media business, I am awash in the confusion of a million voices and opinions about what to do and how to do it. What I want is clarity. Clarity is important to me because it leads to leadership.

My working definition of a leader is the person who sees the furthest and communic...

Matt Morris is an indie developer working on a SaaS tool called Blotter which brands itself as a Twitter-powered comment system.

The value proposition is obvious: comments on blogs are powerful when they're work. Unfortunately, there are lots of ways they can be a drag on a site, especially whe...

The LazyStartup is an exciting project still being built by @ZakRoyDev. Zak set a goal to build in public and get to $500 MRR. Because the project is still being built, the website is short on details, but there's lots to learn, anyway.

Value Proposition

Situation: Market research is an one...

Everyone thinks they understand the problem that they’re solving. Unfortunately, our intuitive understanding, when applied beyond our personal experience, is almost always wrong. Proper thinking about the problem seems like a huge investment of time, so often gets skipped. It can save hundreds of ho...

Bootstrap projects are fascinating and fontvisual is in a unique market. Rossveth Lopez has created a web app for crafters and designers to preview chosen fonts. Let's briefly see how its business works.

The site's main navigation comprises the front page, Help Center, Pricing and Support. The...

Justyna (@attilczuk) is a software engineer building a new project called Watch Limits, a Chrome extension for video consumption. I love the bootstrap attitude, so did a quick review.

One side of the challenge is discovering how large a market it might be and what price it can bear. There ar...

I stumbled across @norahsakal today and got inspired.

She's created a gif generator for simulated SMS conversations. After using it to market her own product she turned it into a stand-alone service, selling the gif outputs.

The 1-page site announcing the product has three sections: Why?, H...

I recently read an interesting series of articles by Hal Rondo¹ dealing with the emergence of consciousness from a Jungian psychology perspective. What caught my attention was how closely Hal’s description mirrored a customer experience failure that I endured. In fact, Hal’s model of the emergence...

Great works are performed not by strength but by perseverance. — Samuel Johnson

I recently discovered, much to my shock, that most people believe that perseverance is the #1 source of life success. I don't believe in stick-to-it-iveness as some magical thing that transforms all bad to good, al...

Free will, a human's ability to freely decide with real consequences, is commonly held to be a real thing, even though philosophers debate it. Weirdly, our current relationship with technology is making an old prediction about the demise of free will, detailed in the Talmud, come true. More about th...